Best Digital Marketing Strategies to grow your B2B Business in Nigeria
For those who into the business of selling to other business that is you are not directly selling to the final consumer, then you should be grateful for what am about sharing with you. First of all, let state the obvious. Digital marketing is one sure way you can because promote your business because as modern market is expanding and audiences change, via Digital marketing, you can be rest assured of your B2B marketing strategies and tactics.
Let’s take a look at what we mean by B2B. It’s a simple analogy for business to business marketing. It has to do with a firm or company marketing their products or services to another company or firm. They don’t sell directly to the final customers but they act as middle men. In business, we are more into selling than buying. So what’s the bone here? Sell sell sell. You want to hit a continuous jackpot, then develop an effective marketing strategy for your products and I tell your, it will Friday for you daily. But if you don’t have any effective marketing strategy for your B2B services, just relax and chil. We gat you covered on this post. We have done our due diligence on the Top five best B2B marketing strategies that work best in Nigeria for increased leads, ROI, and constant sales which I believe is the most important of them all.
1. Content Marketing
When we talk about content marketing, we mean Content in the form of blog posts, guest posts, videos, and podcasts which according to experts are all fantastic ways to promote a B2B business. Again, it will be best to let you know that the longer your content is on a blog or any of these channels the far reaching result you will experience. In digital marketing, content and i mean quality content is King.
For those who have a website or may want to have one for the r business, you are on the right track. Because website blogging as it where provides organic visitors or you may call them clients and inbound traffic to your website. And this we all know is one of the most rewarding content marketing strategy out there. And it’s also the most popular too. Remember content and I mean quality content is key. Remember that your blog is so big and containing that it can store different stuffs ranging from: written copy, infographics, white-papers, case studies, and more. The advantage of Video content cannot be over said. It’s huge component of content which according to experts can be used to engage your customers and even educate them on what you are into.
2. Social Media Marketing
If you are not taking advantage of this new billboard of marketing, then you are losing far more than you are gaining. As a B2B businesses man, it’s a must have for you. You just have to ensure you that you engage in it. The beauty of Social media networks is that it allows you to reach and engage potential prospects where they are most active. As a B2B buyers, be aware that B2B buyers uses social media channels such as Facebook, Instagram, Twitter & LinkedIn to research potential vendors for their purchase decisions because they too believe what they have can be found there. Did you notice that ever since mark and his team at Facebook and Instagram started their live streaming feature, the results for B2B businesses have been amazing? Now let’s take a look at an example so that you will get all what am saying. A recent research showed that Facebook users comment 10 times more on Live videos than on regular posts. This is amazing then. This is a great strategy my friends. There is a feature called the social media re targeting that can be used by businesses to draw back as many as their potential clients, lead clients or full clients that have once visited their website or better still those that they already have in their database
3. Search Engine Optimization (SEO)
For website owners, this is as important as your website itself. The act of making use of SEO (Search Engine Optimization) has to do with the act of making sure your web page shows up on Google search engine when people use the search engine. As it is today, Google is the largest search engine Without a doubt. Trust me, this isn’t gonna change any sooner and that’s the fact. So as a B2B marketing strategist, you have to fixate your mind on how you can impress Google’s bots and algorithms to ensure your website ranks on Google search pages so that your products can be viewed and seen by potential customers. It will interest you to know that we have three different types of SEO. They are: on-page SEO, off-page SEO, and technical SEO. If you can be able to successfully implement and adopt all of these strategies about a B2B business, you can improve the following: improve lead quality, build valuable relationships to support link building efforts, you can gain brand exposure through online communication, and better still understand their target audience as the case may be.
4. Search Engine Marketing (SEM)
You want to grow your business in an effective manner in a very tight and an ever increasing competitive market place, then I will recommend that you make use of search engine marketing (SEM) strategy. It’s been tested and proven over time and it has also stood the test of time all along. Remember that the very product you are selling or service you are rendering have millions of persons still either producing it or rendering such services too. So it won’t be too much to place an advert online to take a leap ahead of your competitors. And this is where search engine marketing becomes most effective way to promote your products and services thereby growing your business.
Potential clients do search the web for products they want and guess what, you can get them by a means called “paid search”. This is another name for SEM. Product advertisers so bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services and this gives the advertiser the opportunity for their ads to appear alongside results for those search queries. When you go for the paid search SEM, your products will be showcasing on these blogs and potential clients will see them. In this business of marketing, nothing happens by magic. You have to keep repeating three things till you make it a success and they are: testing, measuring and tweaking. Do these things repeatedly and consistently, your business will sky rock.
5. Referral Marketing
We discovered from a recent survey that 84 percent of B2B decision makers start the purchasing process due to a referral. This is power of word of mouth. There is no way we can exhaust this strategy. It’s the most effective leading way to reach potential B2B clients. When you can satisfy a client, then be bold enough to tell him or her to spread the goodnews about your products and brand. There should always be a reward for those whose word of mouth turns out to be a potential sale. That means you are going to reward every customer who out this into action and turn a potential client to a customer. Don’t be left behind. Get a referral program in your business right away if it doesn’t have one at the moment. It’s time to build one and trust me you will see an unending stream of customers. All you need to do is to create an effective referral marketing structure and programme that really works. Please ensure you stick to it because doing that will boost your company’s revenue a whole lot.
Don’t stop working on your marketing skills and strategies. Times are changing. What worked yesterday may have no relevant for today’s marketing world. Though you may hit a milestone as you move on don’t stop improving your strategies because your temporary success is not a guarantee that you have arrived. Your targeted clients are spicy that constantly evolves and there is a constant need for you to have the capacity to adapt to that change.
Whatever strategy you adopt as a B2B business model for winning customers, it must be geared towards lead generation. The only way to achieve success in this business, is to act and acting means taking action now and now.
These are the few most important Best B2B Digital Marketing Strategies to grow your Business in Nigeria.