Facebook today is the biggest online community on Earth. Everyone from every Nation is found there. Now, so many people don’t understand what this means for business. Yeah. They don’t at all. For example, I sold a chemical solution online via my Facebook business page and in less than few days I was out of stock. But before then, I had done some local and traditional advertisement which didn’t result to a meaningful sales.
Having your business on Facebook is a jackpot so long you know how to Advertise it there. Many people know of Facebook adverts but don’t know how to go about it at all. But am here to ensure I guide you on it. So for those who are very interested on How to Advertise Your Nigeria Business on Facebook? Then search no further for we have it all covered here.
When it comes to advertising options and audience targeting regarding your business, I think based on research Facebook has the best advertising options. Theirs is so robust that it’s always recommended by professionals. Apart from growing your Facebook audience, you can also use Facebook to promote your business, your apps on mobile gadget. Well many people especially business men and women really don’t know how to make use of this massive opportunity Facebook presents to users and that’s one reason we have decided to show you the current Facebook advertising options available, how you make use them and how it can benefit you.
This is a beginner’s Guide How to Advertise Your Nigeria Business on Facebook
If you must know, we have different types of Facebook ads that’s available out there and then have ther own unique features and advantages.
Facebook Ad Types
1. Clicks to Website
This can be used by those who own a business site. All they need to do is place a specific link of their site on their Facebook news feed for both desktop and also for mobile users as well as the right sidebar.
2. Website Conversions
For those who wants to turn visitors into leads, sales, and subscribers, then this particular type is for you. Website conversion does directs ads shown on it’s feed to meet the aforementioned goals. Please before you set out to create a Facebook ad for your business, please i will advise you conversion-tracking pixel to your website. And again, its also advisable to create a conversion-tracking pixels in your Facebook Ads Manager. This will be done to specific pages on your website to signify the completion of a specific task or target. This can be done via order confirmation page so that you can see when people makes purchase, or say a thank you or even become a lead client. When you are done with setting up your tracking pixel you can now go ahead to create a Website Conversion ads. Don’t forget to place your ads on your news feed so that both your desktop and mobile audience can use it. Also don’t forget to include it on your website right sidebar.
3. Page Post Engagement
If you want to increase the number of your business page likes, comments and shares, then you have to engage the services of page post engagement. While on news feed for both desktop and Mobile users, it’s so possible to make use video, photo or even text ads. It’s very much advisable to do. Don’t forget to place them too on your right side bar.
4. Page Likes
This is where you can be able to turn your targeted audience to become full time lead customers and also encourage them to become and constant fan of your business page. That’s what page likes does. You conscious effort to grow your customer base because that’s the one sure way to get ads and organic posts. Also you will be able to get more likes on Facebook from potential customers via your organic posts. Don’t forget to always place Page Likes ads in the news feed for both your desktop and mobile users as well as the right sidebar.
5. App Installs
When you install ads, you will increase the number of people who are using yoir mobile app that will be placed on your Facebook news feed for your mobile users.
6. App Engagement
To be able to get people encouraged to make use of your app more often, then you have to install the App Engagement app and let the ad placement ne done on your news feed of mobile users.
7. Event Responses
This ads helps to get your business exposed with your next events that’s upcoming along with people’s responses you did invite. It’s advisable to place Event Responses ads in the right sidebar for desktop users.
8 . Premium Ads
For those who do wish that their business ads shows on top of the news feed or at the right side bar for targeted audience, can go for the premium ads. Also if you want to get your business ads placed on the logout can go for facebook premium ads. I have engaged this before and I was very much impressed and I will encourage everyone to go for it since it can target your desired audience.
Remember that premium ads arw paid for which means they are purchased as CPM. You do this by a means called insertion order (IO). For those that ought to be created on the Facebook power editor aew usually used by big advertisers with higher ad budgets than the average small to medium sized business owner.
Facebook Ad Specs
Like we have established that on Facebook, you can place your ads on the news feed of desktop users & mobile users or in the right sidebar but this will depend on the very kind of ads, placement and specs for maximum amount image aspect ratio, image size, and video aspect ratio.
You are to review the ads specs and ads text along your specific placement options you are creating before place them to get a maximum display and effect. You can link your business advertisment to your own Facebook page. You can decide not to link them. But remember when they are not link to your page, they, they can only placed in the right sidebar for desktop users.
Now let’s discuss How to Advertise Your Nigeria Business on Facebook.
1. Promote Your Page
When you visit Facebook page, you will realize that the first ad opportunity that will come your way is to Promote Your Page in the left sidebar where you see the number of Likes your page has. This is not difficult to locate.
You have to preview how your ad will look in the news feed for desktop users & mobile users when you click on that ad option as well as the right sidebar column too. Let’s be clear that the ad will use your Facebook page’s name, short description, and cover photo for the creative work. So I will advise that you try as much as possible to change these features prior to advertising. You are only changing them if you didn’t like how they display as an ad. But if they are cool with you then there won’t be any need to change them.
If you want to configure your ad with customized text & an image in the Facebook Ads Manager, then you can alternatively click on the settings wheel icon that is located beneath the preview & select Advanced Options to do it.
When you get to the right of your ad preview, there are targeting options there, these targeting options include location, interests, age, and gender and are quite simple too. Under these features, you will be able to set your budget & schedule the duration of your ad’s run time as you desire to do.
Now when you are done and true with the aforementioned details, all you need do next is to click Promote Page to submit your ad to Facebook for review. But you can Alternatively, use more advanced targeting options, by clicking on the settings wheel icon which is located beneath the preview and select Advanced Options to configure your ad with a more targeted audience in the Facebook Ads Manager.
2. Boost Post
There is a feature called the “boost post. Now when you are done creating new post for your Facebook page which can be done either directly on the page itself or by using some feature tools like Post Planner, there is an option to boost your post to a larger audience using the Boost Post button at the bottom right of each post. So you can try it out. But let me explain how it works
Now as you click this option, you will be requested to get to preview how your boosted post will look in the news feed. So you will have to do some form of settings.
Noq remember that your boosted ads will use the exact text and image you have used when you posted it to your news page.
When you navigate to the right corner of your page, you will be able to target your ad by location, interests, age, and gender. Beneath these, you will also be able to set your budget and schedule the duration of your ad’s run time.
When all of the aforementioned are completed and configured these options i just mentioned, then go ahead and click Boost to submit your ad to Facebook for review. You can also alternatively, use more advanced targeting options or change your ad creative. Now this can be done by clicking on the settings wheel icon which is located very beneath the preview and you have to select the Advanced Options to configure your ad in the Facebook Ads Manager.
3. Promote Website
You can also promote your website If you have included the link in your Facebook page’s About box. This you can do by using your Facebook ad. Use the format am going to show you to do it.
Now click on option and you will syrw get to customize your ad text & image, then go ahead and preview how your ad will look in the news feed.
At the right corner of the same feature, you’ll be able to target your ad by location, interests, age, and gender. There is an feature located Beneath these options, where you will be able to set your budget and schedule the duration of your ad’s run time.
When you are done or must have complete and configured these options, you can now click Promote Website to submit your ad to Facebook for review. That’s all. Whatever I am sharing with you here, I have done myself.
Alternatively, if you’d prefer to use more advanced targeting options, you can click on the settings wheel icon beneath the preview & select Advanced Options to configure your ad in the Facebook Ads Manager.
Creating Ads Using the Facebook Ads Manager
While the above ads are easy to create directly from your page, the Facebook Ads Manager wll allow you to access more advertising options, create fully customized ad creatives, and inclusively target your ads to highly specific audiences.
If you want to get started on this you will be required to click the green Create Ad button in your Facebook Ads Manager. The following options will be be presented following ad options to choose from based on your goal. This will be dependent on the ad type you have choosen. Now you will get various options when it comes to customizing the ad creative.
For example, if you choose Clicks to Website or Website Conversions, you’ll get to add images, connect to your Facebook page (required if you want to have the option to display your ad in the news feed), customize the headline & text, add a call-to-action button, and link your ad to a specific conversion pixel for conversion tracking.