MTN RevvProgramme: In order to mitigate the effects of COVID-19 on Small and Medium Enterprises (SMEs), MTN Nigeria has decided to launch ‘The RevvProgramme’.
This initiative is sync with the digital economy drive of the Nigeria government as has been seen in the National Digital Economy Policy and Strategy (NDEPS). This policy as it where which is strongly linked to empowering SMEs as an opportunity for the diversification of the financial system.
According to the very purpose for which this initiative was birthed, the MTN RevvProgramme was designed to tackle key macro point issues exclusively in the areas of re-igniting the economy and motivating digital insertion or inclusions for SMEs.
The MTN RevvProgramme has adopted a four-pronged approach which will involve masterclasses, access to market, productivity tools support and advisory initiatives. Additionally, the RevvProgramme aims at helping SMEs relearn rethink and retool their businesses stratgegies for growth in the promising and energizing digital economy system.
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While they will be working with pertinent stakeholders, the MTN RevvProgramme experts and the company’s executives, will be aiming to throw their support to over 10,000 SMEs which will begin with masterclasses for digital literacy, business management and execution capabilities which is very necessary to speed up the growth of their businesses.
MTN executives will be delivering masterclasses along with industry experts whose focal point will be on different core areas of business management, which will be a part of a broader strategy to uplift small businesses enterprises.
The aforementioned will be followed by the selection of The Y’ello 200 (Two hundred top-performing SMEs at the sessions) that will be the beneficiaries to benefit from the top exclusive access to a wide variety of technology and productivity paraphernalia and services completely free of charge for six months period.
The benefactors will among others things receive productivity support which of course will augment their business feat, in adding up to access to MTN’s media assets for product marketing. And this will be opening up new market opportunities for business enlargement and growth.
The The RevvProgramme’ as it were in addition to other things, will provide medium-term direction for small business owners and this guidance will come via a structured business counseling arrangement from industry experts.
Based on statistics, it has been reported that since the last five years, small businesses in Nigeria have contributed an estimated 48% to the national GDP to the country’s economy.
Additionally, SMEs also account for about 96% of the total number of businesses in the country and employs an overwhelming 84% of the local workforce in Nigeria. This statistics was based on the 2017 data from the National Bureau of Statistics (NBS).
A lot have changed For the SME sector since the lockdown as necessitated by the global COVID-19 pandemic; which have resulted in an unparalleled economic nervous breakdown. This on its part have also affected both small businesses and large organisations, significantly decreasing the consumer spending, which have further affected jobs and people’s source of revenue.
Further aim of the MTN RevvProgramme is to be of help to small businesses giving them the ability to re-start their economic activities and position them for a progressive growth.
Chief executive officer, MTN Nigeria, Ferdi Moolman, while lauding the ministers for their support said the RevvProgramme was birthed to provide adequate support to SMEs as they continue to lead Nigeria’s economic growth.
Hear him, “We believe that at this time when many businesses are at their most vulnerable and with a rapidly changing business environment, it is important that alongside the Federal Government, other businesses strongly position themselves to support SMEs as a foundation to the growth of a stronger economy going into 2021 and beyond.
“ MTN has always spearheaded programmes to uplift small and medium businesses in Nigeria.
“The RevvProgramme is our way of standing with SMEs in their journey to rise through these challenging times.
“We are positive this will assist them with the digital skill sets necessary to continue to thrive,”Moolman said.
Since the outbreak of the global covid_19, MTN Nigeria – in line with it’s “We are good together” (WAGT) programme, has placed a number of support measures and initiatives for consumers welfare.
MTN Nigeria, as it were have in no less measure been of a great support to government agencies like the Nigeria Centre for Disease Control (NCDC), front-line health workers and other levels of government to steer the challenges brought by the global pandemic.
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