How to win and retain customers in Nigeria
Customers are the bloodline of every business and if they are not returned, the business sure will fold up. Many a time, many experts have come out with different theories to why businesses fail in Nigeria. This is because in Nigeria, it has been researched by experts that 80 new businesses collapse within the first five years of starting. So many reasons why these business collapse are not farfetched. They include the following: low access to local markets, poor access to credit, poor information flow , discriminatory legislation and poor access to land. Some also are in the form of poor linkages with other business along the same value chain, there is the weak skills issue, poor knowledge of the said business, attitude of business owners as well as lack of efficient hard infrastructure such as power, roads, and the needed energy to support the growth of young businesses .